The importance of employee engagement can’t be overstated – employee engagement strategies have been proven to reduce turnover, improve productivity and efficiency, retain customers at a higher rate, and make companies more profitable. Most importantly, engaged employees are happier, both at work and in their lives.
However, the traditional approach to employee engagement surveys has outlived its usefulness. Soliciting honest, valuable feedback from your employees on how satisfied or engaged they are with their work is very difficult. Unless you’re an incredibly small company, (and even then, there are other obstacles), it’s virtually impossible for a company to gather one-on-one feedback, not to mention processing all the results and turning them into relevant actions.